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Burberry Uses iPhone 5s to Capture Spring/Summer 2014 Runway Show

CUPERTINO, California and LONDON—September 12, 2013—Apple® and Burberry nowadays introduced that iPhone® 5s is getting used to seize and proportion stunning pictures and video earlier than, throughout and after the Burberry runway display in London on Monday, September 16. The usage of the all-new iSight® digicam on iPhone 5s, Burberry is taking pictures top of the range pictures and video for runway and attractiveness appears to be like, product main points, and behind the scenes moments. The collaboration is reimagining how Burberry engages customers, paving the best way for vital adjustments in how they seize and proportion their content material.

“iPhone 5s makes it even more uncomplicated to take nice pictures with the arena’s most well liked digicam,” stated Greg Joswiak, Apple’s vice chairman of iPhone & iOS Product Advertising. “We’re overjoyed to peer the superb pictures and HD video Burberry has captured with the implausible all-new iSight digicam.”

“This collaboration celebrates our courting and shared basis in design and craftsmanship. Now we have a mutual pastime for developing stunning merchandise and unlocking emotive reports thru era, which has made it intensely thrilling to discover the features of iPhone 5s,” stated Christopher Bailey, Burberry Leader Ingenious Officer. “We’re impressed by means of what this may imply for the long run as we proceed to discover the merging of bodily and virtual reports.”

Thru pictures and video shot solely on iPhone 5s, customers globally can proportion within the anticipation of the display building up, in addition to the joy of the day itself, throughout Burberry social media channels and on www.burberry.com beginning nowadays. As well as, consumers can watch the display continue to exist Monday, September 16, at 2:30 p.m. GMT+1 at www.burberry.com.
Pricing & Availability
iPhone 5s is available in gold, silver or area grey, and can be to be had in the USA for a recommended retail value of $199 (US) for the 16GB fashion, $299 (US) for the 32GB fashion and $399 (US) for the 64GB fashion*. iPhone 5s can be to be had from the Apple On-line Retailer (www.apple.com), Apple’s retail shops, and thru AT&T, Dash, T-Cell, Verizon Wi-fi and make a choice Apple Licensed Resellers. iPhone 5s can be to be had in the USA, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the United Kingdom on Friday, September 20.

* For certified consumers.

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