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Apple In Volume Production of New iMacs

MACWORLD EXPO, TOKYO—March 21, 2002—Apple® lately introduced it has shipped greater than 125,000 new flat-panel iMac® computer systems since its release in January and is now transport over five,000 new iMacs in line with day. The brand new iMac’s infinitely adjustable 15-inch LCD flat-panel show, robust G4 processor, non-compulsory SuperDrive™ and surprising design have made it the preferred new Apple product because the unique iMac used to be introduced in 1998.

“Buyer call for for the brand new iMac has been off the charts and we now have merely been not able to stay alongside of it. We are actually in quantity manufacturing, transport over five,000 new iMacs in line with day, and hope to meet up with call for quickly,” mentioned Steve Jobs, Apple’s CEO. “We respect our shoppers’ and resellers’ endurance all over this ramp-up duration.”

Apple lately additionally introduced that because of vital will increase in element prices for reminiscence and LCD flat-panel presentations, the corporate will building up the cost of all new iMac fashions by way of $100 (US). Efficient instantly, the brand new recommended retail value for all 3 fashions can be $1,399 (US) for the 700 MHz G4 with CD-RW power; $1,599 (US) for the 700 MHz G4 with Combo power; and $1,899 (US) for the 800 MHz G4 with SuperDrive. Apple will honor all present reseller orders and Apple on-line retailer orders as of lately on the unique pricing of $1,299 (US) for the 700 MHz G4 with CD-RW power; $1,499 (US) for the 700 MHz G4 with Combo power; and $1,799 (US) for the 800 MHz G4 with SuperDrive respectively.

“All of a sudden expanding element prices is an industry-wide factor at this time. For the reason that new iMac’s release in January, reminiscence prices have tripled and flat-panel prices have higher twenty-five p.c, with little aid in sight,” mentioned Philip Schiller, Apple’s senior vice chairman of International Product Advertising and marketing. “Some producers are de-configuring their fashions in accordance with those emerging prices—lowering reminiscence and disk power capability, as an example. We’ve selected to boost costs by way of $100 and persist with our 3 fully-configured new iMac fashions.”

All new iMac fashions come with Mac® OS X and Apple’s award-winning suite of device for growing virtual footage, motion pictures and tune and burning them on CDs and DVDs (fashions with SuperDrive).

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