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Apple, Ericsson and Sun Team to Create Standards-Based, Wireless Content Delivery Solution

QUICKTIME LIVE, LOS ANGELES–February 12, 2002–Apple®, Ericsson and Solar Microsystems, Inc. as of late introduced a courting that may allow community operators to ship standardized multimedia content material to numerous wi-fi gadgets together with cellphones and PDAs. Drawing on Apple’s management in content material advent, Solar’s experience in content material supply and Ericsson’s enjoy in wi-fi infrastructure, the Ericsson Content material Supply Answer will enlarge the marketplace for streaming media, opening new distribution channels for content material suppliers.

This standards-based answer is an end-to-end platform that incorporates: Apple’s QuickTime® for content material advent and encoding, Solar’s dependable and scalable device and methods to allow content material distribution, and Ericsson’s skill to supply cell operators with a complete infrastructure and services and products answer.

“The Content material Supply Answer will open up new income streams for operators by means of offering customers with top of the range multimedia services and products, comparable to film clips and quick information on call for,” mentioned Torbjörn Nilsson, senior vp, Ericsson Advertising and Strategic Trade Building. “The cooperation with Apple and Solar guarantees availability of multimedia content material, thus bridging the media business with the cell neighborhood.”

Apple, Ericsson and Solar imagine open criteria are important to bringing modern generation to new markets and to turning in the way forward for cell knowledge services and products. All 3 corporations are leaders of their industries within the building and use of open criteria. Ericsson is a founding member of the 3GPP, and Apple and Solar are co-founders of the Web Streaming Media Alliance (ISMA). Each the 3GPP and ISMA are organizations devoted to making sure interoperable, standards-based applied sciences and merchandise available in the market. Moreover, QuickTime used to be selected by means of the World Group for Requirements (ISO) because the report structure for MPEG-Four.

“Running with Ericsson and Solar is the very best instance of the way the usage of open criteria can carry tough generation to shoppers and open new markets for companies,” mentioned Philip Schiller, Apple’s senior vp of International Product Advertising. “We’re excited that Ericsson selected QuickTime for the Content material Supply Answer. QuickTime is extensively utilized by content material builders, and the Mac is the platform of selection for the ingenious neighborhood.”

“The hastily increasing content material supply marketplace calls for industrial-strength, readily scaling open methods which can be the guts of Solar’s trade,” mentioned Ann Wettersten, vp of Solar’s Wi-fi and Content material Supply Networks Crew. “We’re happy to enroll in Apple and Ericsson in enabling the supply of wealthy media services and products that allow the wi-fi way of life.”

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